there are 5 alternative concepts under which organisations may conduct their marketing activities: the production concept, product, selling and societal marketing concepts.
1. THE PRODUCTION CONCEPT:
the philosophy that consumers will favor products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency.
2. THE PRODUCT CONCEPT:
the idea that consumers favor products that offer the most quality, performance and features, and that the organisation should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea.
3. THE SELLING CONCEPT:
the idea that consumers wont buy enough of the organisations products unless the organisation undertakes a large-scale selling and promotion effort.
4. THE MARKETING CONCEPT:
achieving organisational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors.
5. THE SOCIETAL MARKETING CONCEPT:
the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and society's well being.
There are 5 alternative concepts under which organizations may conduct their marketing activities: the production concept, product, selling and societal marketing concepts.
1. THE PRODUCTION CONCEPT:
the philosophy that consumers will favor products that are available and highly affordable, that management should therefore focus on improving production and distribution efficiency.
2. THE PRODUCT CONCEPT:
the idea that consumers favor products that offer the most quality, performance and features, and that the organization should therefore devote its energy into making continuous product improvements; a detailed version of the new product idea.
3. THE SELLING CONCEPT:
the idea that consumers wont buy enough of the organizations products unless the organization undertakes a large-scale selling and promotion effort.
4. THE MARKETING CONCEPT:
achieving organizational goals depends on determining the needs and wants of its target market and delivering the desired satisfaction more effectively and efficiently than competitors.
5. THE SOCIETAL MARKETING CONCEPT:
the idea that the organization should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves the consumers and society's well being.
Marketing Management Philosophies There are five alternative concepts under which organizations conduct their marketing activities: the production, product, selling, marketing, and societal marketing concepts. Pls mail to distpub@gmail.com for your complete solved answer.......
There are different philosophies of marketing management. Every company or organization will come up with ideologies which they believe will work best for their marketing department.
Production orientation: Focuses on maximizing efficiency in production processes and lowering costs to offer affordable products. Sales orientation: Emphasizes aggressive promotion and selling techniques to ensure high sales volume and maximize revenue. Market orientation: Puts customers at the center of decision-making, prioritizing understanding their needs and wants to create products that meet their demands. Societal orientation: Considers not only customers but also the broader societal well-being, incorporating social and ethical considerations into marketing strategies.
marketing is human activity directed at satisfying needs and wants through exchange processes
There is the production philosophy, the sales philosophy, the marketing concept philosophy, and the international philosophy.
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
Management philosophies provide a framework for decision making and guiding behavior within an organization. They help establish a common understanding of values, priorities, and goals among employees. By adopting a management philosophy, organizations can improve communication, increase efficiency, and promote a positive work culture.
Finance Marketing Management Operations Human resources
production marketing finance human resources management
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Marketing concept is one of the five major components of marketing management orientation. To some degree or another all businesses use the marketing concept to gauge the needs and wants of a targeted consumer market.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.