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production, sales, market, and societal marketing orientations
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∙ 16y ago
- Production orientation: Focuses on maximizing efficiency in production processes and lowering costs to offer affordable products.
- Sales orientation: Emphasizes aggressive promotion and selling techniques to ensure high sales volume and maximize revenue.
- Market orientation: Puts customers at the center of decision-making, prioritizing understanding their needs and wants to create products that meet their demands.
- Societal orientation: Considers not only customers but also the broader societal well-being, incorporating social and ethical considerations into marketing strategies.
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