You might be thinking of a whistleblower.
advertisement become immoral when it tries to manipulate, deceive and impose uncertainties of the product they advertise to the consumers who are only interest is to buy a particular product...
The key concepts related to good business ethics are the ideas that honest ethics are necessary to attract and retain customers. Customers who understand that they have been treated fairy and ethically are those who will tell their friends and they might become new customers. By using good business ethics, you are also assured of earning your own self respect no matter if you make or lose money.
By minimizing pollution from production
First of all you have to be aware that there can be a large loss in revenue for your business. Most importantly, it can harm the reputation of your company in the marketplace.
Accountability is the readiness or preparedness to give an explanation or justification to stakeholders for one's judgments, intentions and actions