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Advantages of Surveys in marketing research?

Updated: 8/18/2019
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11y ago

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Marketing surveys let you get inside your customers' minds in order to gather opinions that will help you develop your brand positioning and campaigns. Also, responses may arm you with statistics that can be used as "news" to generate media coverage or to promote your thought leadership.

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How can a company monitor the marketing mix?

By marketing research such as interviews, surveys ect


What has the author Ron Beall written?

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What has the author David B Must written?

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These innovations have included checkout scanners in supermarkets, computer-assisted telephone interviewing, database marketing, data analysis by computers, data collection on the Internet, and Web-based surveys.


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