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These innovations have included checkout scanners in supermarkets, computer-assisted telephone interviewing, database marketing, data analysis by computers, data collection on the internet, and Web-based surveys.

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Q: What technological advances have had a major impact on marketing research?
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What is the meaning of societed marketing?

Societal marketing is the marketing practice of a company/corporation putting a heavy emphasis on the total overall impact of it's marketing on society itself. This type of marketing is one of responsibility and the goal is usually to create a minimal negative impact on the general population.


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Successful marketing relies on both internal and external factors. Internal factors include the fact that marketing plans must have support and organization to see it completed successfully. An unconvinced management team will not ensure it has the resources of manpower it needs. External factors, focus more on making sure market research has been done. If marketing activities are pushed toward the wrong consumers, the plan will fail. Additionally, a finicky consumer base is hard to target with marketing.


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