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Define market research

Updated: 9/14/2023
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Wiki User

8y ago

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Marketing research is finding factors that will enable easier sales of a product or service.

This can be things like determining which groups of people are more likely to buy.

Or what features or benefits will increase sales.

Apart from these there are many other things that can be researched to increase sales or the ease of sales.

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Wiki User

10y ago
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Wiki User

8y ago

Market Research is a strategy which is gathering of information from the different different customers and other who are working at Market. From this Market Research we can getting the information to identify and analyze the market need, Market Size and compitation

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Samik Bodhak

Lvl 3
2y ago

Market research is a method of gathering qualitative and quantitative data about a specific market or market segment. Market research provides information to a company that aids in the development of products, pricing, and forecasting demand. Customers' demands and needs can be discovered through market research. The data gathered through market research can be utilized to improve a current product, create a whole new product, or enter new markets. Market research is critical for both established and new businesses. It informs the organization about current market trends, consumer expectations, and emerging customer demands. Market research assists startup company entrepreneurs and management in determining how the company should enter the market and which goods should be offered in which markets. If someone is unable to conduct adequate market research on their own, they can seek the assistance of a market research company that will assist them in conducting excellent research.

Every organization has to conduct market research. It aids entrepreneurs in understanding what the market desires and how they desire it. To stay ahead of the competition, it's critical to keep an eye on market trends and conduct market research. Market research is much more vital if you are considering launching a new firm. It assists you in determining how to position your product, price it, and sell it.

So, I hope the following information has cleared up any confusion you may have about the subject.

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