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A sales promotion is usually something that a saleman is able to offer to a client. Usually this is done directly by the saleman to the client via a phone call or personal meeting. Marketing is done on a mass scale and is just a way to "promote" a product to the public or client base.

So for instance, if I sell copy paper.

My company wants to move a whole bunch of reams. So they tell the salepeople to offer $25% off to any one of the stores that retail the paper if they buy 50 or more cases. The salespeople call the stores or visit them and make this special offer to generate sales.

Now, to help the stores to sell the paper in their stores, my company develops an advertising (marketing) campaign that offers customers 10% off the paper. My company designs posters and supplies them to the stores to "promote" the sale of individual reams to the public.

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Q: Difference between sales promotion and marketing?
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