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Given below are some reasons why you use Google Analytics to get better insights into your website and visitors.

  1. It's free

  2. Automatic collection of data

  3. You can create customization reports

  4. Integration with other tools, techniques, and platforms

  5. Ability to measure internal site search

  6. To understand why visitors are bouncing off your website

  7. Know the age, gender, interest, and location of your target audience.

  8. Understand which social media platforms to target

  9. Understand what kind of good related content you should write

  10. Check if you are achieving targeted goals

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Q: How Google Analytics reports are useful in Digital Marketing?
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