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One area of marketing which is really relevant to a business success is the "market research" one.

One key of a business success is offering a product/service that your potential target market is looking for. You will find out by carrying out a precise market research.

Quantitative market research (surveys) is an essential stage in the business start-up process but many entrepreneurs don't do it - not least because of the supposed cost. Primary research determines the feasibility of a project and is a way to adapt a business' strategy (communication, pricing policy, products range…)

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Q: How is marketing relevant to a business success?
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