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I heard that IBM has launched a business research laboratory what are the functions of the laboratory?
Cindykwan
Actually, it is launched by Fung Group partnered with IBM and Pico. The business research laboratory is called "Explorium" which is an omni-channel platform. It provides virtual-reality fitting rooms, magic mirrors that bring images to life and 3D printing for creating customized products. It can help the organization to understand opportunities in China for their products and services, based on consumer feedback collected and analyzed at the laboratory. Retailers are also using it to test different store concepts.
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∙ 7y ago
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