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MARKETING SCHEME
The Marketing Scheme of the company is a market driven strategy in which it adopted the prevailing and existing strategies of local and locally based institutions. The marketing arm of RICHBERT MARKETING is devoted in providing better products and quality assured and accommodating atmosphere to prospective entrepreneurs and desired end users.
The marketing procedure is simple. Products are promoted via all means of media, whether it is via newspapers or broadcast media. All promotions are done by the staffs of the company. Products are either placed in booths in densely populated places for marketing/selling is done on referral basis. TAKE NOTE THAT PRODUCTS ARE NOT SOLD TO PROSPECT APPLICANTS FOR THEM TO GAIN ENTRY IN THE COMPANY. PRODUCTS ARE SOLD TO EITHER (meaning the consumers) ITSELF OR PERSONS HAVING A DEEP SENSE OF INTEREST FOR OUR PRODUCTS. RICHBERT MARKETING does not force it prospects whether they are applicants or mere clients to buy its products.
In the matter of the "one-time selling experience/procedures", the company only executes such procedures for the very reason that for the prospect applicants to gain experience in the actual selling of a single product and to prove his/her ability in selling, simply because this a marketing firm. The procedure is deemed necessary to have hands on observations on how to go through or discovery the roots of selling. The procedure is STRICTLY ONE-TIME SELLING AND NOT ONE-TIME BUYING. On the event that the subject (prospect applicant) buys the product, he/she is automatically disqualified since the essence of the matter is forfeited and the purpose for which is defeated. The sales or the productivity level of the company is not dependent on the applicants. The company is employing less than 10 people regularly so there is actually no significant increase in its level as far as company sales are concerned.
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∙ 10y ago
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