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Publishers are not to use trademarked names as nouns but does this law apply to both trademarks and registered trademarks?
Wiki User
∙ 12y ago
Yes; regardless of the status of the product or business name, using it in a generic sense weakens and devalues the mark. If every transparent tape is Scotch tape, why bother paying the extra 20 cents or so for the "brand name" version?
Wiki User
∙ 12y ago
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