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If you are asking what influences the McDonald's Corporation, a very major one would be cultural. McDonald's adapts their menu offerings according to the country where they are located. They also vary their menu by the region where they are located. The Demographics of an area would also influence the choice of employees, menu offerings, seating arrangements, restroom amenities, and the hours of business. For instance, a McDonald's located in an area that is primarily elderly adults might have more handicapped stalls in the restroom, more handicapped parking spots, and may not be open as late.

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16y ago
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10y ago

Ø Recession: This effects businesses overall due to customers being 'too scared to spend money', therefore a decrease in sales. In 2011 McDonalds New Zealand did a survey to understand why people were not spending their money at McDonalds to conquer this problem. At the end, it was established that the main reason was simply that prices were too high. To conquer this, McDonalds New Zealand had to change the whole marketing approach despite being in recession - to bring in customers. Alas, the Loose Change Menu was brought forward (consisting of ten items that were two dollars or less) and with customers under the illusion that 'McDonalds was cheap'. They unknowingly starting to bring their monies into this clever marketing scheme.

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11y ago

Biz de bilmiyoruz ki amınakoyayım.

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Q: What are McDonald external influences?
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