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In an unstable region, meeting the demands of "supply and demand" are what should be driving the marketeers. By meeting those needs, the mandatory necessities of adaptability & flexibilities should automatically be incorporated into their daily operations (daily routine/called SOP in the military). There will always be negative consequences during an enterprise...especially in unstable regions. But with foresight (called intelligence in the military) any private enterprise can adapt, and flow with the change, and successfully meet the new challenge.

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Q: What are some long term consequences of the war in Iraq for US managers and companies operating internationally?
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