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1. Product: Coca-Cola.

2. Price: A two liter bottle of coke cost $2.00 but you can get it on sale for about $.99.

3. Place: Any store or gas stations ect vending machine cornerstores.

4. Promotion: Free bottle if you get a winning cap. It is always a commercial during the Super Bowl. get you in free at some theme parks.

Note also...

Each component of the marketing mix has variables that can be changed. A change in one variable can result in a change in the perception of a product. Furthermore, different variations of a marketing mix will be more or less appealing to specific individuals or groups of consumers. The different variables of each '''P are:'''

Product variables: Functionality, Appearance, Quality, Packaging, Brand, Warranty and Service / Support.

Price variables: Discounts, Allowances, Financing, Lease Options and List Price.

Place variables: Channel Members, Channel Motivation, Market Coverage, Locations, Logistics & Service Levels.

Promotion variables: Advertising, Personal Selling, Public Relations, Message, Media & Budget.

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14y ago
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10y ago

4Ps of Coca ColaPosted on November 14, 2011

Coca Cola is a famous brand and almost over 93% population can recognize its logo. Why is Coca Cola so successful? First, I want to know the "people" of it. Coca Cola' main target market is young people. As well, kids and older do enjoy their products. The company occupies considerable large market because it knows what customers want!

After reading Coca Cola Opens Up New Doors Into India, I am interested in the 4Ps of Coca Cola.

Product:

Coke is not the only product of Coca Cola, but is the most popular one all over the world. On average, there are 300 beverages are produced by Coca Cola, such as Sprite, Fanta, Fruitopia, power juices and more. The packaging of the products is also different because of the size of the drinks. The sizes consist 300ml, 600ml, 1.25 liters, 2 liters and most commonly are cans( 375ml).

Price:

The price of Coca Cola depends on its products and sizes. The customers readily accept the prices offered by the firm because of the increased demand rate of the products. Also, the price is reasonable, and much cheaper when it is on sale!

Place:

You can find Coke at any stores, restaurants, or gas stations even at vending machines. Because Coca Cola is a leading brand, it is available across the world. The firm gives customers much more convenience to find its drinks at anywhere and at whatever time.

Promotion:

The company promotes from the very start in an effective manner to ensure that customers remained attracted to the product. Some channels including television, radio, internet, billboard and advertising are used to promote the products. Also, customers can win a free bottle if they get a winning cap. These methods of promotion attract a lot of customers.

Coca Cola is so successful because it has a good marketing mix which we should learn about.

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12y ago

Market mix 4 P's of coca cola is talk about :

- product: coca cola , brand name... etc.....

- promotion: advertisement .or diccount etc...

- Price:

- Placement:

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9y ago

The Coca Cola Company uses 4Ps when considering and creating their marketing campaigns. Those 4Ps are product, price, people and place.

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8y ago

Product, Price, Place, and Promotion are the 4 Ps of Pepsi.

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9y ago

How frequently do you take a soda? What is your favorite soda? These are questionnaire of marketing mix of coco cola.

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11y ago

4c of coca cola

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Q: What are the 4 Ps of Pepsi?
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