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What are the advantages and disadvantages of promotion and advertising?
MERITS OF PROMOTION: v Promotion places the employees in a position where an employee's skills and knowledge can be better utilized. v It creates and increases the interest of other employees in the company as they believe that they will also get their turn. v It creates among employees a feeling of content with the existing conditions of work and employment. v It increases interest in acquiring higher qualifications, in training and in self development with a view to meet the requirements of promotion. v Promotion improves employee morale and job satisfaction. v Ultimately it improves organizational health. v It creates awareness of the existence of the product or service offered. v It can provide customers with information about the product that may be useful to them, and therefore produces an incentive for them to buy your product, or use your service. v It also helps increase the market share. DEMERITS OF PROMOTION: v It can be quite costly depending on the advertising medium you use; obviously TV and radio advertising tend to be more expensive than advertising on notice boards or on eBay. v Some methods of advertising are more effective than others. v Promotion also tends to be competitive. So no matter how much you spend on advertising, if you've got many competitors (substitute products or services), and their methods are more effective, then your promotion campaign may not work. v It asks for more responsibility and more stress; higher expectation of you in the job like more hrs possibly.
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Advantages Exposure to one ad can be long if the ad is inside a transit vehicle. Frequency, the number of times a viewer is exposed to an ad, may be high if the viewer uses th…e same method of transportation repeatedly. For example, a person may ride the same subway to and from work 10 times a week. Ads on the exterior of buses and cabs are seen by large and diverse audiences. You can also say that some of the audience is captive, too, if you consider the number of drivers stuck behind a bus or the number of walkers waiting for a stopped bus to move past. The ad message can be timely because often the person riding mass transit is on the way to shop, eat or visit an entertainment outlet. Ads can be geographically targeted because you know the people are all in a certain area at a certain time. Ads can be lifestyle targeted in some instances. Some transportation travels through very distinctive neighborhoods. This method of advertising tends to be quite inexpensive in both absolute and relative terms. Disadvantages Your ad design is usually limited to the size of frames or holders you ad will be placed in. People on mass transit are often not in a receptive mood or they may be so used to ads appearing in certain spaces that they don't even see them. Transit ads are hard to target. Your ad reaches a lot of people, but many are not even potential customers. You may not have mass transit in your advertising area. For example, many cities and towns don't have subways or bus service. Subways, buses or other mass transit environments may not suit the product image. The surroundings may detract from your message. A mud-splashed bus, a graffiti-sprayed subway car or a crumbling subway entrance wall may not be the showcase you had in mind.
http://wiki.answers.com/Q/Advantages_and_disadvantages_promotion_from_duty" When posting advertising promotion, we should carefully consider: 1. What are our target markets th…at our ads reach with? 2. The advertising promotion may be different based on target market. 3. What media we use for advertising? Like TV, radio, posters, press releases, brochures, etc. 4. Which media is most practical in terms of access and affordability for that target market (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast)? 5.Who may convey our ads message or influential in our target market.
Newspapers Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their businesses. AdvantagesAllows you to reach a huge numb…er of people in a given geographic area You have the flexibility in deciding the ad size and placement within the newspaper Your ad can be as large as necessary to communicate as much of a story as you care to tell Exposure to your ad is not limited; readers can go back to your message again and again if so desired. Free help in creating and producing ad copy is usually available Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days. DisadvantagesAd space can be expensive Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors Poor photo reproduction limits creativity Newspapers are a price-oriented medium; most ads are for sales Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded. You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. Newspapers are a highly visible medium, so your competitors can quickly react to your prices With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication.
Advantage:one can get information about product and services while traveling Disadvantage:it may a cause of acident
The advertisement informs the consumer about qualities and price of goods and this makes purchasing easy for the consumers.As the prices are already advertised, the consumers …cannot be over charged.By regular advertisement, the manufacturer can sell the goods directly to the consumers without depending on middlemen this eliminates the Middleman's charges and profit. It means higher profit to the manufacturer and lower prices to the consumers.It helps in improvement of the quality of the goods.The consumers are attracted by the quality of the products that are advertised. If the consumers are convinced that the quality is the same that is advertised, they continue buying.It helps the consumer to save time. As the consumer has already been the consumer is not required to spend time in getting the products.It raises the living standard of consumers. It provides knowledge about the new designs of the commodities to consumers and thus consumers consume those commodities and increase their living standard.
it is cool
in detail the advantages and disadvantages of political advertising or marketing?
advantages-almost everyone has a tv disadvantage-expensive
children will get easily influenced by the advertisement & will disturb their parents for the product
The advantages of advertising a job in a job centre is that is costs nothing for the business or the applicant, so many people will see the advert who are in need of a job and… are most likely wanting to apply for the job. The disadvantages for advertising a job in the job centre is that the state runs it and therefore not specialist, so will not necessarily send the appropriate person for the job, as it is not specialist.
Cinema advertising is a very effective way of broadcasting your message to a large audience. Through the use of sound, vision and motion you can effectively deliver a message …to a target audience, who would be watching a certain film, therefore you know the people you are broadcasting to. Advantages - the advert will gain 100% of the viewers attention, as this is the only form of motion in this environment. Target audience can be decided, which leads to broadcasting to the right people. Disadvantages - High in cost. People don't like the adverts, they try to buy popcorn, use the toilets and task on everything but the advert - something that is hard to do. Im an a level business student predicted an A This should help you! Love x
Advantages of electronic advertising include the ability to reach people all over the world and targeted marketing. Disadvantages include costs, limited production quality…, and the potential for deception.
'what are the advantage and disadvantage of commercial advertisement to producersconsumers and to the society'?
what the advantages of advertisement?
Commercial advertising is the process of publicising a product or service of trying to sell a product or service by drawing people's attention of the particular product.Throug…h commercial advertising customers can easily get the information about the new product and the methods of using them.It educates them and provides a great knowledge about different products including their advantages also.They are very useful to people.Advertisements are used to build brands for the protects creates awareness among consumers before launching and introducing a new product.It develops an encouragement in the economy.
I don't think there is a disadvantage in using promotional gifts. People love freebies and potential clients will surely appreciate this kind of promo item.
Advantages: Being able to shop on the TV. If there is bad weather and you wanted to go and buy something useful for your kitchen that has either broken or been damaged? T…hen you are able to go on the TV shopping channels and buy it for a really good price. You buy the items buy phoning up the number on the screen Disadvantages: You may want to see them item properly before buying it.You may get addicted to it and spend more money than you originally wanted to.You wouldn't be getting as much exercise as you usually would be if you were going to the shops every weekend.Your social life could become very dull.Security.
A CFO promoted to CEO will ensure that the business runsprofitably. A disadvantage is the fact that the CFO may only befocused on financial instead of helping their community.…