Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
The combination of advertising and sales promotions is a striking one, which generates profuse outcomes for the brand in the short-run as well as in the long-run. The first difference deals with the duration of both the promotion modes for generating outcomes - while sales promotion generates short-term results, advertising is more suitable for achieving returns in the long run. Another difference between advertising and sales promotion lies in their respective natures of appeal - while advertising incorporates an emotional approach to touch the viewer and prompt him / her to engage in a buying behavior, sales promotion activities focus more closely on a rational appeal nevertheless in some cases it does take the aegis of an impulse (emotional) appeal. The third difference between the two modes of promotion is the benefit that is offered by them - while advertising, with its emotional appeal, offers intangible benefits, sales promotion activities provide the incentive of tangible benefits, pertaining to their rational appeal. Lastly while advertising has a moderate contribution in generating short-term results, sales promotion has a much greater share of contribution ingenerating short-term results.
Sales is to the consumer and market is to an industry and it lateral extended business
In sales letter you urge consumer while in sales promotion letter you induce the customer.
Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.
promotion, ADVERTISING, mass advertising,
Harry Spitzer has written: 'Inside retail sales promotion and advertising' -- subject(s): Sales promotion, Advertising, Retail trade
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
Sales promotions are quite vigorous and may involve giving incentives like discounts or bonuses. Advertising on the other hand simply involves getting the word out and may take a longer period of time when compared to a sales promotion.