A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.
Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.
Marketing is everythig you do to create demand and sales, one of which is sales promotion.
Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.
The combination of advertising and sales promotions is a striking one, which generates profuse outcomes for the brand in the short-run as well as in the long-run. The first difference deals with the duration of both the promotion modes for generating outcomes - while sales promotion generates short-term results, advertising is more suitable for achieving returns in the long run. Another difference between advertising and sales promotion lies in their respective natures of appeal - while advertising incorporates an emotional approach to touch the viewer and prompt him / her to engage in a buying behavior, sales promotion activities focus more closely on a rational appeal nevertheless in some cases it does take the aegis of an impulse (emotional) appeal. The third difference between the two modes of promotion is the benefit that is offered by them - while advertising, with its emotional appeal, offers intangible benefits, sales promotion activities provide the incentive of tangible benefits, pertaining to their rational appeal. Lastly while advertising has a moderate contribution in generating short-term results, sales promotion has a much greater share of contribution ingenerating short-term results.
we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs
Sales is to the consumer and market is to an industry and it lateral extended business
In sales letter you urge consumer while in sales promotion letter you induce the customer.
Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.
promotion, ADVERTISING, mass advertising,
Harry Spitzer has written: 'Inside retail sales promotion and advertising' -- subject(s): Sales promotion, Advertising, Retail trade
Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising
Sales promotions are quite vigorous and may involve giving incentives like discounts or bonuses. Advertising on the other hand simply involves getting the word out and may take a longer period of time when compared to a sales promotion.
Direct Marketing Personal Selling PR Advertising Sales Promotion
An advertising campaign to encourage you to buy a product.
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Sale promotion is an important component of a small marketing stategy along with advertising ,public relations, and personall selling.
Laurence Wile Jacobs has written: 'Advertising and promotion for retailing: text and cases' -- subject(s): Advertising, Sales promotion
according to pantaloons retail hoarding is the most effective form of sales promotion technique of advertising.
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship
Sales promotion is an important component of a small business's overall marketing strategy, along with advertising, public relations, and personal selling.
Specialty advertising is a form of sales promotion designed to increase public recognition of a company's name.
Promotion mix is a term used to describe a combination of different advertising methods. There are 5 main methods used. They are advertising, personal selling, sales promotion, direct selling, and public relations.
Difference Between Advertising and Promotion Advertising and promotion are two marketing tools and they are both used in the modern marketing. At first sight it is very hard to see the exact difference between advertising and promotion. Both advertising and promotion use the same techniques and the gained results are basically the same. However, there are a few things that highlight the difference between advertising and promotion. These differences are the following : amount of time spent ( advertising need more time for results, while promotions have instant effects ) impact on overall sales ( advertising can produce greater profits, promotion lower profits ) overall costs general purpose company type The advertising techniques are often used by middle level and large level companies. The goals of these companies are the strengthening of their brand and the building of long term sales. The most popular types of advertising are the television and radio adverts, national or local press advertisements ,large billboards and posters. The main power of advertising is creating strong brands and making long term sales. Beside the long term sales advertising also helps to improve short term and middle term sales too. Building and the strengthening of the consumer loyalty is the ultimate goal of advertising. After starting an advertising campaign we must wait a longer period of time before we can see any substantial results. This time period can be from months to even years. Because of this time frame and the high initial costs, advertising is suitable for large companies and corporations only. On contrary to advertising, promotion is more focused towards the short term results. Although promotion is also participating in the process of brand building this is not its goal. The only major goal of the promotion is to build the sales in the short time period. The most popular ways of promotion are the discount coupons in the local press, two for one special promotions, free product samples and other special events held in stores. The creation of promotions is very easy and they can result in very good short term gains. The cost of the promotion is significantly lower than advertising and because of this fact promotions are more suitable for small companies. The cost efficiency and the required time frame do not exclude medium companies or large companies to organize promotions. On the contrary, medium and large corporations also set up promotions, the everyday example is the daily or weekly product promotions in large national store chains. Of course, there is a number of similarities in advertising and promotions. These two marketing tools are sometimes support each other and it is not rare that advertising campaigns use promotions too. During advertising campaigns, promotions are used to make the overall success of the campaign more greater.