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A promotion is made to encourage the sales process in the store or place of purchase. Advertising is the delivery of the message to the consumers making them aware that a promotion even exists.

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โˆ™ 2008-01-03 19:01:27
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Q: What is the difference between advertising and sales promotion?
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Distinguish between advertising and sales promotion?

Advertising is the common practice of marketing a product. A sales promotion is something that doesn't last long. For instance, a buy one get one free promotion is a sales promotion.


What is the difference between marketing and sales promotion?

Marketing is everythig you do to create demand and sales, one of which is sales promotion.


What is the difference between sales promotion and direct marketing?

Sales promotion is publicity sort after and awareness of the products you have for sale, advertising and such. Direct Marketing is defining your customer base, and targetting them direct on a one to one basis.


What is the difference between promotion and sales promotion?

we can differentiate between promotion and sales promotion in the following points: 1. meaning 2. scope 3. memory and 4. costs


What is the difference between advertising and salesmanship?

The combination of advertising and sales promotions is a striking one, which generates profuse outcomes for the brand in the short-run as well as in the long-run. The first difference deals with the duration of both the promotion modes for generating outcomes - while sales promotion generates short-term results, advertising is more suitable for achieving returns in the long run. Another difference between advertising and sales promotion lies in their respective natures of appeal - while advertising incorporates an emotional approach to touch the viewer and prompt him / her to engage in a buying behavior, sales promotion activities focus more closely on a rational appeal nevertheless in some cases it does take the aegis of an impulse (emotional) appeal. The third difference between the two modes of promotion is the benefit that is offered by them - while advertising, with its emotional appeal, offers intangible benefits, sales promotion activities provide the incentive of tangible benefits, pertaining to their rational appeal. Lastly while advertising has a moderate contribution in generating short-term results, sales promotion has a much greater share of contribution ingenerating short-term results.


What is the difference between sales promotion and market promotion.?

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What is the Difference between sales letter and sales promotion letter?

In sales letter you urge consumer while in sales promotion letter you induce the customer.


What is the difference between Hotel Marketing and Hotel Sales?

Marketing is the promotion and advertising of the hotel; running ads, videos, social networking, radio, televions, internet advertising. Sales books meetings, groups, conventions, weddings and other functions.


How does Nike affect the company's sales of its products?

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What has the author Harry Spitzer written?

Harry Spitzer has written: 'Inside retail sales promotion and advertising' -- subject(s): Sales promotion, Advertising, Retail trade


What has the author Gerard J Tellis written?

Gerard J. Tellis has written: 'Advertising and sales promotion strategy' -- subject(s): Marketing, Management, Sales promotion, Advertising


What are the essential differences between Sales promotion and Advertising?

Sales promotions are quite vigorous and may involve giving incentives like discounts or bonuses. Advertising on the other hand simply involves getting the word out and may take a longer period of time when compared to a sales promotion.

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