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The advantage of desk research is, research for free, easier to do and quicker to do than field research (primary research).
Wiki User
∙ 13y ago
Desk research is cost-effective, as it does not involve fieldwork or data collection expenses. It can also be conducted quickly and efficiently using existing resources such as online databases and published materials. Additionally, desk research allows for a wide range of information to be gathered from various sources without geographical constraints.
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Are questionnaires a form of desk research?
Questionnaires can be part of desk research as they involve gathering information from pre-designed surveys without direct interaction with participants. Desk research is a method of collecting and synthesizing existing information and data, and questionnaires can be a valuable tool in this process for obtaining specific information from a target audience.
What are the advantages and disadvantages of using ict in presenting marketing research report?
Advantages: Allows for interactive and engaging presentations with multimedia elements. Enables easy sharing and distribution of reports electronically. Provides the opportunity for real-time updates and modifications to the report. Disadvantages: Potential technical issues or compatibility problems with different devices. May require additional time and resources to create digital presentations. Security concerns in sharing sensitive marketing research data electronically.
What are the two phases of market research?
The two phases of market research are exploratory research and conclusive research. Exploratory research helps to define the problem and gather initial insights, while conclusive research provides specific answers to the research questions through data collection and analysis.
What are the advantages of researching information online?
Researching information online allows for quick access to a vast amount of resources, enabling a more efficient and comprehensive search process. Online research also provides the ability to cross-reference information from multiple sources, increasing the accuracy and reliability of the information gathered. Additionally, online platforms often offer up-to-date information, ensuring that research is current and relevant.
What is the difference between a research schedule and research questionnaire?
A research schedule outlines the timeline and sequence of tasks to be completed during a research project, while a research questionnaire is a tool used to collect data or information from research participants. The schedule helps to organize and plan the research process, while the questionnaire is a specific instrument used to gather data for analysis.
What is the nature of research for a research paper?
Setting out the research approach Conducting a review of the literature Using a systematic approach to the literature review Nature of research - databases that were searched Advantages and disadvantages of desk-based research
What are the stages of marketing research?
desk research, feild research, primary data, secondary data xx desk research, feild research, primary data, secondary data xx
When do you prefer field research over desk research?
When it is fine and warm. When it is cold and raining the desk is much better.
What are the research techniques A desk research B field research c sample surveys d all of the above?
The research techniques listed are: A. Desk research: involves gathering data from existing sources like books, journals, and online resources. B. Field research: involves collecting data firsthand through methods like interviews, observations, and experiments. C. Sample surveys: involves collecting data from a subset of the population through techniques like questionnaires and interviews. D. All of the above: encompasses a comprehensive approach that combines desk research, field research, and sample surveys to gather and analyze data for research purposes.
What are the advantages and disadvantages of positivism paradigm of research?
Advantages: Positivism emphasizes objectivity and scientific rigor in research, leading to more reliable and replicable results. It also allows for generalization of findings to a larger population. Disadvantages: Positivism may oversimplify complex social phenomena and disregard subjective experiences or interpretations. It also tends to prioritize quantitative data over qualitative insights, potentially excluding valuable perspectives.
What are the advantages of a metal desk over one made of wood?
A metal desk is going to be much more durable. If the desk is made of stainless steel, it will not be able to be stained or scratched, which is an advantage.
What is an ergonomic desk made out of?
To have an ergonomic desk means that the desk is fitted to the user. It is not meant to mean the material that a desk is made of but rather how the desk is set up for each individual user. From my research it looks like any type of desk that can be adjusted can be used and set ergonomically.
Advantages and disadvantages of exploratory research?
ADVANTAGES: 1) The purpose of exploratory research is to know the unknown 2) It narrows down the scope of investigation
Advantages of qualitative research?
There are various advantages associated with qualitative research. For example, it can offer a much more in-depth analysis than other methods.
What are the advantages of desk diaries in the office?
it sits infront of you at your desk everyday, this makes scheduling easy because you will always know when and what time your appointments are. even though there is no electronic alarm this desk diary makes life easy.
What are the advantages of exploratory research?
Advantages of exploratory research are: In depth understanding of subject, Idea testing, guidance to researchers, Flexibility of sources, Better conclusions, Strategic planning.
What are advantages of exploratory research?
Advantages of exploratory research are: In depth understanding of subject, Idea testing, guidance to researchers, Flexibility of sources, Better conclusions, Strategic planning.
