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*can be hard to target campaigns at such a large Market

*high costs as constant Market research needs to be carried outs so may lower profit margin or have high costs

*not targeting a specialised sub-Market to hard to fulfil lots of consumers needs

*hard to achieve product differentiation and stand out from competition

*consumer wants can change quickly and may be hard to keep up with needs

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Q: What are the disadvantages of the marketing orientation?
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