*can be hard to target campaigns at such a large Market
*high costs as constant Market research needs to be carried outs so may lower profit margin or have high costs
*not targeting a specialised sub-Market to hard to fulfil lots of consumers needs
*hard to achieve product differentiation and stand out from competition
*consumer wants can change quickly and may be hard to keep up with needs
marketing orientation
What are activities that indicate marketing orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
Which of marketing management orientation appears to be best for society?
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marketing orientation
What are activities that indicate marketing orientation?
Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.
Which of marketing management orientation appears to be best for society?
The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
Marketing orientation is the act of a company which is undertaking the marketing is the act of company taking strategic steps to understand he specific wants and needs of the targeted customers and to tailor its products, services and corporate image toward matching those customer focused ideologies.It actually helps the company in gaining a strong hold on its targeted audience and strengthen its brand identity.But the marketing orientation has some if its disadvantages of its own like:1. Risk of understanding the market.2. Risk of Underestimating the customer.3. Challenges of Quickly responding to Market Changes.4. Dealing with corporate Perceptions. marketing
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Are there any situation where marketing orientation is not the most appropriate business philosophy?
Marketing concept is one of the five major components of marketing management orientation. To some degree or another all businesses use the marketing concept to gauge the needs and wants of a targeted consumer market.
the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.
i guess apple follows all the 5 marketing orientations
I think market reseach