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There are three types of buying situations.
· At one extreme is the Straight rebuy, which is a fairly routine decision.
· At the other extreme is the new task, which may call for thorough research.
· In the middle is the modified rebuy, which requires some research.
New task: is a purchase decision that requires thorough research such as a new product.
Straight rebuy: is a routine purchase decision such as a reorder without any modification.
Modified rebuy: is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers.
Wiki User
∙ 11y ago
Wiki User
∙ 13y ago1. new task as the name implies you are planning to buy something new..new produts., supllliers
2.modified rebuy:
change in supplier..or poduct in ordr to reduce cost or improv quality
3.straight rebuy:
u go on buying again the same thing
Wiki User
∙ 15y agoMajor Types of Buying Situations
Straight rebuy is a routine purchase decision such as a reorder without any modification
Modified rebuy is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers
New task is a purchase decision that requires thorough research such as a new product
Anser by : Oronno, Dhaka
Major Types of Buying Situations
Straight rebuy is a routine purchase decision such as a reorder without any modification
Modified rebuy is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers
New task is a purchase decision that requires thorough research such as a new product
Anser by : Oronno, Dhaka
Major Types of Buying Situations
Straight rebuy is a routine purchase decision such as a reorder without any modification
Modified rebuy is a purchase decision that requires some research where the buyer wants to modify the product specification, price, terms, or suppliers
New task is a purchase decision that requires thorough research such as a new product
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