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ORAL CARE PERSONAL CARE FABRIC CARE SURFACE CARE

OUR PRODUCTS

Throughout the world, people like you trust our family of brands to care for the ones they love. From toothbrushes and toothpastes to bar soap, household cleaners, every day our products improve the quality of life for consumers worldwide.

ORAL CARE

Tooth pastes: Colgate CDC

Colgate Total Fresh Stripe

Colgate Herbal

Colgate Herbal White

Colgate Whitening

Colgate Misvak

Colgate Max Fresh Gel

Colgate Sensitive

Sparkle: Sparkle Toothpaste

Sparkle Active Salt

Tooth Brushes:

Colgate Navigator Plus

Colgate Plus

Colgate Premier

Colgate Extra Clean

Colgate Super Flexible

PERSONAL CARE:

Palmolive Naturals

The new Palmolive Naturals is a superior quality beauty soap which contains 100% natural ingredients to delight you with skin benefits you can feel & experience, enhancing your natural beauty. It is available in different variants for satisfying various skin needs.

Revel in the fragrant lather of a soap that will indulge and delight your skin with natural ingredients, as it softens and leaves skin clean and beautiful.

MILK & ROSE PETALS: NURTURING CARE

Feel the nourishing caress of milk and natural rose petal oil; a sweet-smelling pleasure for glowing and healthy skin everyday.

CITRUS & CREAM: REFRESHING CARE

A refreshing blend with moisturizing cream and natural citrus essences which leaves your skin lustrous and invigorated

LILY EXTRACTS & VITAMIN E: SUPPLE SOFTNESS

Enjoy the supple feeling of this nourishing formula with natural lily extracts and vitamin E for soft velvety skin.

ALOE & OLIVE EXTRACTS: MOISTURE CARE

Care for your skin with natural moisture. Enjoy this rich blend with natural aloe and olive extracts for a smooth gleaming skin.

PAPAYA EXTRACTS AND DERMA WHITENERS: WHITE & RADIANT

Pamper your skin with this whitening formula of advance derma-whiteners and natural papaya extracts, to reveal whiter, more radiant skin.

Azadi Bath Soap

Azadi is a carbolic soap, which has been developed to cater to the needs of the rural, rustic man of Pakistan. It provides an energizing fragrance and its antibacterial agents provide active protection from dirt and impurities.

PROTEX

Protex is a new antibacterial soap that not only helps eliminate bacteria but it is the

only soap that provides a protective shield to keep bacteria from getting on your

skin. It is a perfect combination of Antibacterial Protection and Skin Health. Its daily

use ensures lasting germ protection and healthy skin.

With its unique antibacterial property, it is available in three variants:

ACTIVE

CREAM

HERBAL

LASTING GERM PROTECTION FOR HEALTHY SKIN

SURFACE CARE:

Max Bar

Lemon Max Bar is a high quality is washing bar with leadership in Pakistan. The consumers have over the years unanimously endorsed high quality standards and benefits offered by Max Bar. Primary shoppers of Max Bar are women/housewives who want the best cleaning of their household dishes. Max Bar with its strong, lemon-like, grease cleansing action and 'long-lasting' value, provides the most complete and economical dish wash solution for all of your dishes. Effective 360 degrees marketing programs (i.e., Heavy media advertising, unique ground promotion activities, successful consumer promotions e.g., Scotch Brite Promo and trade push activities) have increased brand awareness and maintained leadership.

Azadi Dish Bar

Azadi is an affordable and extremely economical dish-wash bar that gives high quality cleaning while lasting longer than any other dish-wash bar available in the market. It has lemon power and a fresh fragrance, and cuts grease and grime from dishes/utensils with extreme ease. Azadi Dish-wash Bar has shown exponential growth in the 2 years since its launch. This has been fueled by targeted marketing initiatives in the semi urban and rural market segments. The brand has taken major volume shares from the small, yet powerful regional brands. Azadi Dish bar is on track to realize the intended aim of capitalizing on the "low priced" dish bar potential in the rural landscape of Pakistan. Azadi Dish wash Bar cleans thoroughly and economically - dishes after dishes.

Max Scourers

Max Scourer is a superior all round cleaning product. It's extra Lemon Power and strong Lemon fragrance make it a rugged cleaning agent for greater grease cutting and stain removal. It brings a shine to those filthy kitchen and bathroom tiles, greasy pots and pans and dirty floors

Max Liquid

Max Liquid has a superior cleaning formula that is designed to entirely remove even the toughest grease from dishes, pots, pans and glasses. Max leaves utensils sparkling clean and free from residue. It is for all housewives looking for uncompromisingly clean dishes but who find that dishwashing is a chore that requires a lot of work. Max dish wash easily strips off all the grease, leaving the dishes sparkling clean. It cleans precious crockery and cutlery without any scratches. Max Liquid is also gentle on hands and prevents your skin from damage.

Max Liquid is the only Pakistani liquid which offers more value (i.e., high quality) at an affordable price and is superior to both local and foreign competition.

Max Antibacterial

Max Antibacterial/germ fighting dishwashing liquid not only strips off grease but also removes invisible bacteria that could be potentially harmful. It has a superior cleaning formula plus PCMX, a known antibacterial ingredient designed to entirely remove even the toughest grease and harmful germs from dishes, pots, pans and glasses.

Max Anti Bacterial liquid is now available in transparent bottle with easy to use flip top cap. Its vibrant orange color is aesthetically appealing.

FABRICS CARE:

Brite Maximum Power

Brite Maximum Power with Stain Magnets, a premium detergent with a Superior Stain Removal Formula that lifts the toughest stains in just 1 wash.

Express Power

'Expensive clean in your budget, so why pay more?'

Express Power is a leading brand in the popular segment that removes all stains and dirt to give clean, bright laundry at an economical price. Launched in 1993, it has effectively contributed towards the leadership of Colgate-Palmolive Co. in the overall detergent market.

Having been recently re-launched, Express Power now contains stain fighting active particles that remove tough stains and give superior wash.

Express Ultra, a line extension of Express Power, is a breakthrough formulation that combines the cleaning power of enzymes and citrus fruits to completely remove stains and leave clothes smelling citrus fresh, longer.

Express gives you expensive clean that fits into your budget, so why pay more?

Express Power washes as good as any other expensive powder.

Its stain fighting formula with power of Green and Pink speckles removes tough stains and give superior wash

BONUS:

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