The orientation of the organization to the Marketing concept. The marketing concept is one where the organization is focused on the 3 pillars of marketing: # Customer Focus # Coordinated marketing # Profitability
Marketing orientation is an approach a business takes to design a product or service to cater to the needs of consumers.
Product orientation during development is using what you have to make what you can with it. Market orientation is seeing what is lacking in the marketplace and uncovering an efficient, expedient way to fill the gap.
no or yes
can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?
market orientation mean market making for product. it is a long term prospective of the business.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product, and not determining new consumer desires as such
I think market reseach
chudi tumak
customer orientation,intergrated effort
the managing department has a big influence on the prodject
setting marketing focus structure initial product development
lack of market orientation of the seller
Market orientation as a business philosophy within the marketing academic discipline really became defined through the writings of Kohli and Jawarski (1990) and Narver and Slater (1990), both in the Journal of Marketing. Since then, there have been many articles dealing with the topic. A nice meta analysis of various market orientation studies can be found in Kirca, Jayachandran, & Bearden (2005).
Product orientation is where the main focus is the product and not the market. A product is made so that it meets its own needs and not that of the markets, the needs of the customers are secondary to that of the products.