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What is the best email marketing strategy?

Updated: 8/20/2019
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12y ago

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Rather than have one super long e-mail list, break your customers/clients down by interests. That way their email isn't flooded with information they aren't interested in, and you have a better chance of getting their repeat business.

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12y ago
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Q: What is the best email marketing strategy?
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The article on About called 'Nine Strategies For Smart Email Marketing' is a good place to start. There's an Farotech article called '5 Effective Email Marketing Strategies: Send What Converts' which gives you tips based on what type of e-mail you're going to send. For more in-depth info I suggest reading books on the subject, starting with 'E-mail Marketing For Dummies'. Books with positive reviews: 'Successful Email Marketing Strategies' by Arthur Middleton Hughes 'The Truth About Email Marketing' by Simms Jenkins 'Email Marketing By The Numbers: How To Use The Greatest Marketing Tool to Take Any Organization to The Next Level' by Chris Baggott


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