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Try Systat 12. It has a special startup module that is designed for market research. Or if you have more specialized needs you might try Stata 10. It has many specialized routines that may suit your needs. Stata is reasonably priced and you can download the specialized routines as needed. SAS of course is much broader than either Systat or Stata but it is expensive for a annual license. You have to renew your license after a year. The licences for Stata and Systat are perpetual. My suggestion is go to the Stata website and look at their available functions -- see if any of them are what you need. You can also try Systat for free. When you start Systat tell it to load the marketing startup screen. The menus options will change to a marketing analysis format. Bottom line: try the package and see if it works for you. Hope this helps.

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Q: What is the best statistical software available for capital market research?
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