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Selling is the simple trade in goods and commodities, exchanging them for money. Marketing is the promotion or advertising of a product or products, which does not have to involve the actual act of selling at all, but is designed to encourage buyers or investors to choose the items or services being offered above other competitors.
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∙ 14y ago
Selling involves the direct exchange of goods or services for money, while marketing is the process of promoting, advertising, and creating awareness about products or services to attract potential customers. Marketing often precedes selling and aims to create demand, while selling focuses on closing the sale and exchanging value.
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What is the difference between concept of marketing and the marketing concept what is the relationship between concept of marketing and marketing concept?
The concept of marketing refers to the overall philosophy and approach a company takes towards promoting and selling its products. The marketing concept, on the other hand, is a specific business approach that focuses on meeting customer needs and wants in order to achieve organizational goals. The relationship between the two is that a company's concept of marketing can influence its adoption and implementation of the marketing concept as a strategic framework.
What is the difference between international and global marketing?
International marketing refers to marketing activities that target customers in different countries, while global marketing involves creating a standardized marketing strategy that can be applied worldwide. International marketing may involve adapting products and strategies to suit local markets, while global marketing aims for consistency and uniformity across all markets.
Selling Vs Marketing?
In general we use 'marketing' and 'selling' as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between them for a successful marketing manager. Selling has a prod¬uct focus and mostly producer driven. It is the action part of marketing only and has short - term goal of achieving market share. The emphasis is on price variation for closing the sale where the objective can be stated, as "I must somehow sell the product". This short - term focus does not consider a prudential planning for building up the brand in the market place and winning competi¬tive advantage through a high loyal set of cus¬tomers. The end means of any sales activity is maximizing profits through sales maximization.When the focus is on selling, the businessman thinks that after production has been completed the task of the sales force starts. It is also the task of the sales department to sell whatever the production department has manufactured. Ag¬gressive sales methods are justified to meet this goal and customer's actual needs and satisfaction are taken for granted. Selling converts the product in to cash for the company in the short run.Marketing as a concept and approach is much wider than selling and is also dynamic as the fo¬cus is on the customer rather than the product. While selling revolves around the needs and in¬terest of the manufacturer or marketer, market¬ing revolves around that of consumer. It is the whole process of meeting and satisfying the needs of the consumer.Marketing consists of all those activities that are associated with product planning,pricing, promoting and distributing the product or service. The task commences with identifying consumer needs and does not end till feedback on consumer sat-isfaction from the consumption of the product is received. It is a long chain of activity, which comprises production, packing, promotion, pricing, distribution and then the selling. Consumer needs become the guiding force behind all these activities. Profits are not ignored but they are built up on a long run basis. Mind share is more important than market share in Marketing.According to Prof. Theodore Levitt 'The difference between selling and marketing is more than semantic. A truly marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy. What is offers for sale is determined not by the seller but by the buyers. The seller takes his cues from the buyer and the product becomes the consequence of the marketing effort, not vice versa. Selling merely concerns itself with the tricks and techniques of getting the customers to exchange their cash for the company's products, it does not bother about the value satisfaction that the exchange is all about. On the contrary, marketing views the en¬tire business as consisting of a tightly integrated effort to discover, create, arouse ad satisfy customer needs'.SELLING1 Emphasis is on the product2 Company Manufactures the product first3 Management is sales volume oriented4 Planning is short-run-oriented in terms of today's products and markets5 Stresses needs of seller6 Views business as a good producing process7 Emphasis on staying with existing technology and reducing costs8 Different departments work as in a highly separate water tight compartments9 Cost determines Price10 Selling views customer as a last link in businessMARKETING1 Emphasis on consumer needs wants2 Company first determines customers needs and wants and then decides out how to deliver a product to satisfy these wants3 Management is profit oriented4 Planning is long-run-oriented in today's products and terms of new products, tomorrow's markets and future growth5 Stresses needs and wants of buyers6 Views business as consumer producing process sat¬isfying process7 Emphasis on innovation on every existing technol¬ogy and reducing every sphere, on providing better costs value to the customer by adopting a superior technology8 All departments of the business integrated manner, the sole purpose being generation of consumer satisfaction9. Consumer determine price, price determines cost10. Marketing views the customer last link in business as the very purpose of the business
Differences between selling concept and marketing concept?
selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. marketers would not bother about customers wants and would think that customers would buy whatever is offered to them. marketing research was not given any importance. emphasis was only on production and selling the product. marketing concept is the modern concept of marketing. here the customer is considered as the soul of the entire marketing activity. The needs of customers are found out through marketing research and then products are developed to satisfy those needs. Building customer relationship and maintaining those relationship is given lot of importance. Customer is considered as the king of the market. This approach is used in today's globally competitive marketing world.
How would you regroup 4 tens to find the difference between 341 and 228?
To regroup 4 tens in 341, change it to 3 hundreds and 14 tens. Then, subtract 2 hundreds and 2 tens from 3 hundreds and 14 tens to get the difference. The difference between 341 and 228 is 113.
What is the difference between selling and Marketing mix?
The difference between selling and marketing mix is that selling you actually get money for the product while marketing mix is just a way of creating awareness. The two are connected in that a product has to be marketed for it to be sold.
What do the difference and similarities between personal selling and direct marketing?
The difference and similarities between personal selling and direct marketing are that personal selling is done by oneself to another self, whereas direct selling is done by oneself to another company.
What is a difference between marketing and retailing?
retailing is selling the products and services from one particular point and marketing is creating the demand for the products and services and then selling them in the market.
Can you tell me the difference between marketing and advertising?
Marketing is defined as the selling and buying of goods. Advertising is defined as the aspect of marketing where you draw public attention to goods and services.
What is the difference between the marketing concept and the selling concept?
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
What is the difference between Purchasing and marketing?
Purchassing is buying. My company purchases things that we use. Marketing is selling. Our marketing department helps find customers that want to buy the services we sell.
What is the difference between holistic marketing concept and selling marketing concept?
The selling marketing concept focuses on satisfying the needs of customers and based from result of sales products itself. Holistic marketing concept focuses on everything matters with marketing, not only the sales or satisfying the needs of customers but over all.
What is your past experience with sales?
sales is the process of selling goods in any how by the motive of profit there is a difference between sales and marketing
What is the Difference between Kotler's marketing definition and AMA marketing definition?
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
Differentiate between direct marketing and indirect marketing?
The difference between direct marketing and indirect marketing.
What is the single biggest difference between product and selling concepts?
what is the difference between concept selling and product selling?
What is the difference between a Selling Philosophy and a Marketing Philosophy?
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
