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There's no straight answer. Some well-known trademarks are worth millions of dollars, and others are essentially valueless.

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The value of a trademark is in it's protection. If you trademark a design, saying or even your own name, you own the likeness of that design/saying/name and can control where and when it can be seen.

For example, if you design a logo for your widget factory, no one can put it in their advertisements ( as it would look like your company endorses theirs) or on their building or claim it as their own. You can charge any amount you wish for the use of your trademarked item, although if you price it too high, no one will pay - but it gives you control. That is the true value of a trademark.

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Q: What is the value of trademark?
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