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Most small businesses should allocate between 2 and 3 percent of revenue for advertising. That number should increase as the business grows.

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Q: What percentage of company's gross income should go towards advertising?
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Advertising benefit only the big companies?

False !... ANY company that advertises its services or products to the general public - has a better chance of increasing their income than one that doesn't ! Even a 'one-man operation' will make more money by advertising !


What is the nature and scope of advertising in consumer behaviour?

Survey takers consider age, gender, education, income, geography, religion, and line of work among many other indicators.


How does advertising effect consumer demand?

The question of advertising's effect on total consumer demand is extremely complex. Numerous studies show that promotional activities does affect aggregate consumption, but they disagree as to the extent. Many social and economic forces, including technological advances, the population's educational level, increases in population and income, and revolutionary changes in lifestyle, are more significant. for example, the demand for cellular phones, CD Players, and personal computers expanded at a tremendous rate, thanks in part to advertising but more to favorable market conditions. At the same time advertising hasn't reversed declining sales of such items as hats, coats and manual typewriters.


Would personal income disposable income or discretionary income be of the greatest interest to marketers?

Discretionary income, not personal income or disposable income, would be the greatest interest to marketers.


Whats the best way to market home improvement in home sales?

Creating a cooperative advertising environment between yourself and Realtors would make a good start as well as strengthen referral relationships. In other words, allow sponsorships in your advertising as well as your partners allowing the same. Direct mail is another effective way to go about this. Using mailers and renting lists of new home owners would be cost effective especially with attached income demography data.

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What are the sources of income for soccer players?

Their salary, percentage of transfer fee and advertising deals.


What does DTI stand for?

DTI = Debt To Income ratio Basically, what percentage of your income is going towards debt.


In a blank taxation strategy the consumer pay a specific percentage of their income towards taxes no matter what their level of income?

Flat tax.


What percentage of my monthly income should I be spending on my home rental?

The general rule is you should spend no more than half of your income on rent. The better you are doing financially, the smaller percentage of income goes towards your house/apartment.


What percentage of your income should go towards mortgage?

Investopedia advises that the principal, interest, taxes and insurance should not exceed 28% of your gross income.


What is a taxation strategy when the consumer pays a specific percentage of their income towards taxes no matter what their level of income?

== == Flat Tax or also called a proportional tax.


What percentage of your gross income should go towards car payment?

Not more than 30% I'd say.


What percentage of your income should go towards a vehicle loan?

less than 20% less than 20%


What percentage of your gross income should go towards health insurance?

There is no exact percentage but it is recommended that around 10 percent of your income be put toward health insurance. Most people do not spend this much on health insurance.


Formula for net income percentage?

Net income percentage = Net income / Revenue


What does the media depend on for their income?

The media depends on advertising revenue, subscriptions, and sponsorships for their income. Revenue streams can also come from syndication, licensing content, and events.


What is the maximum percentage of net spendable income that should be set aside for transportation?

At least 20% should go towards transportation. At most 30%.