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Studying consumer behavior can help consumers make more informed purchasing decisions, understand their own consumption patterns, resist manipulative marketing tactics, and ultimately improve their overall well-being and satisfaction with their purchases.
Consumer behavior is the study of people: how we buy, consume and dispose of products.
Consumer buyer behavior is the process of understanding why consumers buy the products they purchase. Managers typically study consumer needs and pricing strategies for insight.
To predict new trends so businesses can create what the consumers want.
Relationship between consumer behavior and marketing concept is that consumer behavior is the study of how individual make decision to spend their available resource (time, money, effort) on consumption related time
1.commodity approach
Consumer behavior is the study of the way consumers respond to or utilize a particular product. The analysis of consumer behavior has become mandatory to marketing strategy. It enables for manufacturers and merchandisers to better direct marketing to a particular group.
Frederick George Bricker has written: 'A scientific study of consumer buying patterns' -- subject(s): Consumer behavior
¡Consumer Behavior is the study of how individuals make decisions to spend their available resources(time,money,effort) on consumption related items.
Michael R. Solomon has written: 'Dress for success' -- subject(s): Clothing and dress, Psychological aspects of Clothing and dress, Psychological aspects 'Consumer behaviour' -- subject(s): Consumer behavior, Cross-cultural studies, Consommateurs, Comportement 'Consumer Behavior in Fashion' 'Marketing Study Guide' 'What customers want' -- subject(s): Consumer behavior, Attitudes, Consumers 'Consumer behavior' -- subject(s): Consumer behavior, Psychology, Consumers, Fashion merchandising, Clothing and dress, Marketing, Consumers' preferences, Consumer protection 'Marketing' -- subject(s): Accessible book, Marketing, Vocational guidance, Marketingmix 'The truth about customers' -- subject(s): Attitudes, Consumer behavior, Consumer behavior, Consumers 'Marketing' -- subject(s): Marketing, Vocational guidance 'Conquering Consumerspace' 'Marketing Personas Reales - 2b0 Edicion'
how economic variables influences on consumer behavior
It's because the customer is the product consumer. I think!?!?!