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Google became the ultimate search engine because of it's innovative PageRank (PR) algorithm which used backlinks (links from others to a particular page) and the content of those links as well as the content of the page to determine the topic of the page and it's relevance to particular content.
Google was the first Search Engine to do this, by monitoring why other people were linking to a page they were able to display the best content at the top of their search results. After all, people will only link to your page if the content is good. They then improved their algorithm to take into account the content of a page to try to figure out the relevance of the links connecting to a page to the content of the page. This was important as people practicing black SEO techniques could simply setup a network of server each pointing to each other to try to improve their PageRank. The algorithm also takes into account unique IP addresses and the PageRank of the linking pages to give the page which is linked to importance.
Since Google was first to market and (IMHO) had plain text homepage which loaded quickly (later with only plain text ads), they had the best product with the fastest loading pages out there.
You can read more about it here http://en.wikipedia.org/wiki/PageRank
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∙ 14y ago
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