So that you are easily recognized. People tend to think in pictures, and symbols are more easily identifiable. Now you ask me, "What does this have to do with having a logo?".
… The answer is simple, people lay an extraordinary importance on the things they can see. You must have heard that it takes less than 1 second for a person to judge a website when visiting it for the first time, and this is true! If your visitor does not like your website at first, you will not have another chance, he will hit the "x" on the upper right corner of the page and jump to your rivals website to check what he is offering. Now you ask me, "What does this have to do with having a logo?". The answer is simple, people lay an extraordinary importance on the things they can see. You must have heard that it takes less than 1 second for a person to judge a website when visiting it for the first time, and this is true! If your visitor does not like your website at first, you will not have another chance, he will hit the "x" on the upper right corner of the page and jump to your rivals website to check what he is offering. ( Full Answer )