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One's cultural context is the whole of the culture one lives in. If one said, take that within the Italo-American context, it means understand the actions, words, and thoughts within the context of how Americans with Italian extraction would understand those actions, words and thoughts. Many Italo-Americans have an entire repetoire of hand signals, for example, that I haven't a clue what they mean. What, as an example, does it mean when an Italo-American motions to slice one elbow with the opposite hand and then raises the hit arm? I have no idea, but it is a part of Italo-American culture well understood within this ethnic-social group--if not universally within the larger American culture.

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Q: 1. Describe how you would establish relationships within the appropriate cultural context between enterprise customers and suppliers?
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