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Using William Martin's five step process to ustomers satisfaction. Discuss how your organisation can effectively establish mutually beneficial relationships with its customers

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Q: What are the 5 steps of improving customer services according to William martins?
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Definitions of management1.Mary Parker Follet,"management is the art of getting things done through others"2.Henry Fayol'"to manage is to forecast and to plan,organize,to command,to co-ordinate and to control"3.Louis allen,"management is what a manager does"4.American Marketing Association,"management is guiding human and physical resources into dynamic organizational units which attain their objectives to the satisfaction of those served within a high degree of moral and sense of attainment on the part of those rendering services"5.Michael Nolty-CPA,"management is the process of getting activities completed efficiently with and through other people"6. Harold KoontzManagement is the art of getting things done through and with people in formally organized groups.7. George R. TerryManagement is a disconnect process consisting of planning organizing activating and controlling performed to determine and accomplish the objectives by the use of people and resources.8. Donald J. 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According to James L Lundy -"Management is principally the task of planning, coordinating, motivating and controlling the efforts of others towards a specific objective".15. In the words of Henry Fayol -"To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control".16. According to Peter F Drucker -"Management is a multi-purpose organ that manages a business and manages managers and manages worker and work".17. In the words of J.N. Schulze -"Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object".18. In the words of Koontz and O'Donnel -"Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals".19. According to Ordway Tead -"Management is the process and agency which directs and guides the operations of an organisation in realising of established aims".20. According to Stanley Vance -"Management is simply the process of decision-making and control over the actions of human beings for the express purpose of attaining predetermined goals".21. According to Wheeler -"Business management is a human activity which directs and controls the organisation and operation of a business enterprise. Management is centred in the administrators of managers of the firm who integrate men, material and money into an effective operating limit".22. In the words of William Spriegel -"Management is that function of an enterprise which concerns itself with the direction and control of the various activities to attain the business objectives".23. In the words of S. George -"Management consists of getting things done through others. Manager is one who accomplishes the objectives by directing the efforts of others".24. In the words of Keith and Gubellini -"Management is the force that integrates men and physical plant into an effective operating unit".25. According to Newman, Summer and Warren -"The job of management is to make cooperative endeavour to function properly. A manager is one who gets things done by working with people and other resources".26. According to John F M -"Management may be defined as the art of securing maximum results with a minimum of effort so as to secure maximum results with a minimum of effort so as to secure maximum prosperity and happiness for both employer and employee and give the public the best possible service".27. In the words of Kimball and Kimball -"Management embraces all duties and functions that pertain to the initiation of an enterprise, its financing, the establishment of all major policies, the provision of all necessary equipment, the outlining of the general form of organisation under which the enterprise is to operate and the selection of the principal officers. The group of officials in primary control of an enterprise is referred to as management".28. In the words of E.F.L. Brech -"Management is a social process entailing responsibility for the effective and economical planning and regulation of the operations of an enterprise, in fulfilment of a given purpose or task, such responsibility involving: (a) judgement and decision in determining plans and in using data to control performance, and progress against plans; and (b) the guidance, integration, motivation and supervision of the personnel composing the enterprise and carrying out its operations".29. According to E. Peterson and E.G Plowman -"Management is a technique by means of which the purpose and objectives of a particular human group are determined, classified and effectuated".30. According to Mary Cushing Niles -"Good management or scientific management achieves a social objective with the best use of human and material energy and time and with satisfaction for the participants and the public".31. Peter Drucker -Management is doing things right; leadership is doing the right things.32. Stephen Covey-Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.33. Brian Tracy-Management is everything you do managing others the way you would like to be managed.34. John D. Rockefellermanagement consists in showing average people how to do the work of superior people.35. Lee IacoccaManagement is nothing more than motivating other people.36. Pat Riley-Management must speak with one voice. When it doesn't management itself becomes a peripheral opponent to the team's mission.37. According the Kimball-"management may be broadly defined as the art of applying the economic principles that underlie the control of men and materials in the enterprise under consideration."38. According to Koontz-"Management is the art of getting things done through and with people in formally organized groups."39. According to Theo haimann-"Management is the function of getting things done through people and directing the efforts of individuals towards a common objective."40. According to Sisks-"Management is the process of working of with and other to effectively achieve organizational objectives by efficiently using limited resources in changing environment."


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