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Europeans came to the Gold Coast (now known as Ghana) for a number of reasons, including:

To explore and expand the European trading empire;

To seek out and exploit the region’s Natural Resources;

To increase their political and economic power;

To convert the local population to Christianity;

To gain access to new markets for their goods;

To find new sources of labor for their plantations;

To find new sources of gold and other minerals;

To establish new trading posts and ports;

To exploit the region’s strategic location; and

To find new sources of wealth.

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