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MACRO describes environment of company in the overall business cycle. Some drugs are bought even in down cycles (antibiotics) and some might be used MORE in down part of cycle when unemployment is high like contraceptive products. etc
Wiki User
∙ 15y ago
Wiki User
∙ 14y agoMacro environment could be PESTEL or Porter's 5 forces:
For pharmaceutical co,an exmaple of PESTEL analysis could be:
P Political: issues like government stability,government funding, etc
E Econimical: issues like research methods to reduce costs,downfall in the industry etc
S Social: issues like people having less disposable income to buy expensive medicines etc
T Technological:issues like new developments in the production of medicines etc.
E Environmental:issues like how medicines production deplets Natural Resources,pollution
L Legal:issues like legally banned ingredients,use of child labour in production etc
Wiki User
∙ 14y agoTo know the answer please click/copy paste here: Discuss the Macro environment of a pharmaceutical company? http://www.ziddu.com/downloadlink/4376391/2.zip Regards
Wiki User
∙ 14y agogfgfgfgf
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Definition of macro environment?
The definition of a macro environment is the outside factors that a company can not control. These factos can impact a company's bottom line or performance.
What is the most elements of macro environment that effect the company?
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