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5 When do you utilize reactive crisis management What role does PR play in reactive crisis management?
Wiki User
∙ 16y ago
# Reactive, meaning, "to trigger reaction" is used in the preparation of an organization for the unwelcome or the unexpected. Reactive Crisis Management is exercised by corporations after an incident that can damage their reputation of it occurs. PR plays a crucial role in such situations because it is the communication link between the company's management, employees, the media, government agencies, and legal entities; it is all done by the Public Relations Personnel. The performance of PR during such situations can mean the salvation or the demise of a corporation.
Wiki User
∙ 16y ago
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What are the Recommendations of a crisis management When do you utilize reactive crisis management What role does PR play in reactive crisis management?
3.2GHz processor
What role does public relations play in reactive crisis management?
what is/ should be the role of PR in a Crisis Management. So in today's fast world of communication its very important that to take a pre emptive measure towards reputation management.Don't leave it to chance damage limitation can be way more expensive once it hits the fan.For a good source of information on reputation management see www.reputationmanagementfor.com
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