Due to the fact the strategy involves an organization operating internationally through co-operation and interdependence of its various offices, it has the centralization benefits associated with international strategies, whilst having the local responsiveness characteristics of a domestic strategy type.
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transnational strategy
transnational strategy
No
Transnational
Transnational
IKEA
the difference between global and international strategy
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It's definitely a transnational strategy. P&G separated products into business units located in different regions. Each unit is responsible for their own products R&D, production, marketing, etc. This follows the transnational strategy approach.
what is premium pricing strategy
Strategy