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Primary research is how the human race discovers new things. Secondary research only allows you to learn about what others have already discovered (which is also important, of course, but not as important, since without primary research there would be no secondary research either).

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14y ago
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9y ago

· Researcher can focus on both qualitative and quantitative issues.

· Addresses specific research issues as the researcher controls the search design to fit their needs.

· Great control; not only does primary research have the ability to focus on specific subjects, it also enables the researcher to have a higher control over how the information is collected. Taking this into account, the researcher can decide on such requirements as size of project, time frame and goal.

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