Aims and objectives of McCain Foods?

Answer 1

• To maintain a constant supply of raw materials (Potatoes, Flour and spices) to match the demands of the customer throughout the year.

• To instil a consistent code of conduct to all the employees as their values and moral compass in dealing with customers
• To retain competitive advantage3 by producing diverse number of products with unique characteristics like shapes, sizes, ingredients and different seasonings; thus keeping the current customers and add new ones.
• Implementing the power system by switching to a more saving and environmental- friendly energy sources such as the wind turbine system and the wastewater system.