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Q: Assignment on Role of Communication and Persuasion in Consumer Behaviour?
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What is the purpose of communication in marketing?

it is to enable the manufacture or marketer to reach to the consumer and tell more about the product by advertisement througth TV, Radio and other means of communication.


What is the online marketing communication?

The communication which is established between the consumer and the business owner by employing the best marketing technique is called online marketing communication. The direct deals and the sponsers of the businesses makes the online marketing communication more successful in prevailing days.


What is business communication and business communication process?

Business Communication: Communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.


What is the 7cs of business communication?

Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. The Business Communication message is conveyed through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient, Outdoor, and Word of mouth. Business Communication is a common topic included in the curricula of the Masters of Business Administration (MBA) program of many universities. There are several methods of business communication, including: Web based communication - for better and improved communication, anytime anywhere ... e-mails, which provide an instantaneous medium of written communication worldwide; telephoned meetings, which allow for long distance oral communication; forum boards, which allow people to instantly post information at a centralized location; and face to face meetings, which are personal and should be succeeded by a written followup.


Definition of business communication?

Communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer

Related questions

Consumer knowledge as consumer behaviour function?

consumer knowledge


Diversity of consumer behavior?

Consumer behavior diversity refers to the variations in how different consumers make purchases and interact with products or services. Factors such as culture, demographics, personal preferences, and past experiences all influence consumer behavior, leading to a rich tapestry of buying habits and decision-making processes across different individuals and market segments. Understanding and catering to this diversity is key for businesses to effectively target and engage with their target audience.


What does consumer behavior mean?

what are the important of consumer behaviour to the shopping


What are the dimensions of consumer behaviour?

what is dimension of consumer behavior meaning


Advantages and disadvantages of consumer behavior?

benefits of consumer behaviour


Describe the interrelationship between consumer behaviour and the marketing concept?

Describe the interrelationship between consumer behaviour and the marketing concept


What is organisational consumer behavior in marketing?

explain the importance of consumer behaviour in marketing view?


Is consumer behavior more a function of a person's age or generation?

according to me the behaviour changes with ones experience that is the age of a person. today the behaviour of consumer has changed due much awareness towards their buying behaviour changes.


What is the group of people who interact formally or informally influencing each others attitude and behaviour?

consumer behaviour


Why study consumer behaviour?

to know how to deal with them and to have a continous business with them


Questionnaire related consumer behaviour to life insurance?

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Why is persuasion such an important part of most advertising and media?

Persuasion influences people's opinions about issues, people, or products, possibly causing a consumer to support what's being sold.