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That is actually a fascinating question. Years ago, "press" referred to print (newspapers and magazines), radio and TV only. But over the past decade, we are seeing a gradual change, as more online publications have made their debut and even the traditional newspapers and magazines have developed a greater online presence. Reporters from some online publications are now invited to cover the White House along with the traditional print/radio/TV reporters, for example. So at this point, it really depends: if you are just a local blogger with a small publication, you might not get a press pass, for example, while if you are a blogger with a well-known and widely read blog, you might. We are still in a very transitional time.
But if you are asking about whether you can (or should) issue your own press and ID cards, as the owner of an online publication, you are welcome to issue such cards for your journalists, and that may be useful for them as they try to get to know the local news scene. But, your self-issued ID cards won't get you into important news events-- the key is to develop credibility with press secretaries and others who control access to press conferences and official events. Get to know them, and have them become familiar with your publication. That will help you to get included on the "press pass" list.
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