Coca-Cola is driven by both its production selling and marketing philosophy. As a global brand, its product is mass produced and sold across several countries. Its marketing philosophy incorporates the human feel and element into the mix. In other words, people who drink coke feel good and love its unique taste. Coke marketing specialists also promote the idea that the soft drink beverage is superior to Pepsi and its other popular competitors.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
production concept marketing concept selling concept product concept
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
No it is a production concept as of October 2011
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
production concept marketing concept selling concept product concept
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
purchase, marketing, selling and distribution expenses, production
No it is a production concept as of October 2011
Sellers try to match the product to the individual. Marketers try to force a product on an individual.
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Cocacola, potatoes bananas, cotton, and tea.
export marketing is when a company increases its market share by maintaining production in its own country while venturing into the international market. While export selling is the selling of products and services out of the origin country in order to make profit.
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
A marketing era is one of the many phases that marketing has evolved through over the years. After the 1950s more emphasis was placed on what customers needed and wanted instead of the production and selling of goods.