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A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, online transactions or traditional, face to face service.

Brick and mortar are organisations that operate physically. This is that they have physical stores in which they sell or provides services. Opposed to click and mortar, it is the variation of internet sales and physical instore sales. So the origanisation sells products and services online and also contains a physical store.

Brick and cick isn't quite efective now

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Q: Compare brick-and-mortar and click-and-mortar organization
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