Marketing control is the process of taking actions or steps to bring the desired results and actual result closer. Many a times actual marketing results deviate from the expected results due to the change in the government regulation or change in competitors strategy and likewise. An efficient and effective marketing control system can help in detecting such deviations and take suitable and appropriate measures to control them.
Market Analysis Setting Objectives Target Audience Identification Positioning and Differentiation Marketing Mix Development (4Ps: Product, Price, Place, Promotion) Budgeting and Resource Allocation Marketing Tactics Selection Implementation Planning Performance Measurement and Analysis Feedback and Optimization
markets are what are important and not marketing so therefore more emphasis should be based on going to markets
the study of marketing which analyses the emergence of marketing structure
internal marketing interactive marketing service quality
explain the importance of consumer behaviour in marketing view?
Explain the Matrix approach to product planning. Suggest a Marketing strategy on the basis of the product evaluation matrix.
there are three levels were defined by Robert Anthony they are: 1. strategic planning 2.managment control and tactical planning 3. operational planning and control
The process of making plans for something. Types of planning depends on the field of interest. In business planning can be several types like strategic planning, marketing planning, sales planning and so on. Planning is what you do to achieve a goal or overcome a situation or design a way for the future.
markets are what are important and not marketing so therefore more emphasis should be based on going to markets
List and explain the activities of the project planning phase
Explain how the marketing concept can be applied in non profit organization?
the study of marketing which analyses the emergence of marketing structure
modernisation as a planning objective create contradiction in the light of employment generation? Explain.
internal marketing interactive marketing service quality
Marketing management demand management?
explain the importance of consumer behaviour in marketing view?
process of test marketing with the help of an example