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Socio-Cultural Influences

-Personal influence

-Reference Groups

-Family

-Social Class

- Culture and SubCulture

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Sociocultural factors in marketing refer to the influence of societal beliefs, customs, and behaviors on consumer preferences and purchasing decisions. This can include factors such as culture, subculture, social class, family, reference groups, and social norms that shape how individuals perceive and respond to marketing messages. Understanding these factors is crucial for marketers to effectively tailor their strategies to different target audiences.

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