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Describe the product mix concept

Updated: 9/15/2023
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14y ago

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product mix consist of product variety, size, packeging, labelling etc.

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Q: Describe the product mix concept
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What is the concept of product mix?

the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.


What does the concept of promotion mix refer to?

The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.


How do you determine the optimal product mix?

Optimal product mix is at that point where net profit from thesales of that product mix is maximum.


What are the advantages of having a wide product mix?

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What are the four marketing concept?

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What does total product concept include?

The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.


What is Product Concept?

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What is the product concept?

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What examples best describe the going concern concept?

what exmples best describe the going concern concept


Contrast product and production concept?

There are a few different contrasts between product and production concept. Production concept is the general idea of how something will be done and product is what is actually produced.


Is product part of the marketing mix?

The first element in the marketing mix is the product.


What is the difference between marketing concept and production concept?

Maketing concept can be difine as finding out about the needs of the taget market, And product concept find out the resources need for your product