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the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.
What else can I help you with?
Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the advantages of having a wide product mix?
advangage of product mix
Is product part of the marketing mix?
The first element in the marketing mix is the product.
What does total product concept include?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is the product concept?
what
What is Product Concept?
* * *
What is product mix expansion?
Product mix expansion is increasing the increasing the depth within the product l line
Contrast product and production concept?
There are a few different contrasts between product and production concept. Production concept is the general idea of how something will be done and product is what is actually produced.
What are tourism product mix?
trail mix
