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Did Bud Light launched its Dick Van Dyke Show campaign in 1989?
Wiki User
∙ 10y ago
In 1989, DDB-Needham introduced a series of commercials featuring Dick Van Dyke and Mary Tyler Moore, the campaign relaunched in 1994.
The 30-second commercials began airing on television which currently used the Bud Light tagline "Everything Else is Just A Light".
In one spot, as the text reads "THE DICK VAN DYKE SHOW COPYRIGHT CALVADA PRODUCTIONS", Rob and Laura are sitting in a Jeep talking at night.
At the end, an announcer says "If you want a one light that outtrains them all, ask for Bud Light".
Wiki User
∙ 10y ago
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Did bud light launch the rob and Laura petrie campaign in 1994?
BBDO, New York launched its advertising campaign for Bud Light featuring Rob and Laura from The Dick Van Dyke Show in 1994. The 30-second spots used a footage of Rob and Laura.
Did Dick Van Dyke and Mary Tyler Moore became spokescharacters for Bud Light?
In 1994, Bud Light launched its Rob and Laura campaign created by Marshall Advertising, Inc. The 30-second spots were shot in black and white using clips from The Dick Van Dyke Show. The clip was interrupted by a narrator saying "For the great taste that won't fill you up and never lets you down, Make it a Bud Light". Early TV spots ended with the Bud Light logo in the center, but it moved to the left in later ads.
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