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Rational motives are conscious, factual, and logical reasons for a purchase.

Emotional motives are feelings experienced by a customer through association with a product. Love, guilt, fear, and social approval often prompt us to buy.

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15y ago

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Is motives and reasons the same?

Motives and reasons are related but not the same. Motives refer to the underlying drives or desires that prompt someone to act, often stemming from emotional or psychological factors. Reasons, on the other hand, are the logical explanations or justifications provided for an action, typically based on facts or rational thinking. While motives can influence reasons, they represent different aspects of decision-making.


What is the difference between biological and social motives?

Biological motives are driven by physiological needs such as hunger and thirst, while social motives are influenced by social interactions and relationships with others. Biological motives are essential for survival, while social motives focus on belongingness, esteem, and self-actualization needs.


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What are motives and explain different types of motives?

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Is there a difference between a mercenary and a hit man?

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