0
Mass market is when business targets general consumers (the majority) in the market with general needs.
Niche market is when business targets a small group of consumers with specific needs in the market.
Wiki User
∙ 11y ago
Add your answer:
Earn +20 pts
What is the difference between a target market and a mass market?
While advertising to the masses does get the message across to many people, it does not focus on who your buyers are and where they are. It's like the difference between shadow boxing vs live boxing. So know your customers and focus on their similarities: how they came to your business, what they do for a living, and what types of people use your products or services.
Is tesco a mass or niche market?
Both - they cater to the whole market by dividing it up into carefully segmented niches. Everyday value for the budget conscious groups eg students, Tesco own brand for eg families, Tesco Finest for higher income professionals and the major brands for the rest.
Difference between market segmentation and market aggregation?
Hmmm, well market aggregation a.k.a mass marketing or undifferentiated marketing, is simply marketing a product to the largest audience possible this leads to heavy exposure of the brand and product. This also leads to reduced cost in marketing the product. Usually undifferentiated marketed products are simple and seen as neccessities such as toothpaste or toilet paper. The key disadvantage to mass marketed products is that it leaves opportunities for competitiors to set up business and market a product to a individual segmented market, meaning it is more difficult to satisfy the needs and wants of customers in the total market. the key advantage is it operates in a larger market and hence more opportunities. An example would be let's say for toothpaste, toothpaste for sensitive teeth would be segmentation whereas toothpaste for the entire market would be using market aggregation theory. market segmentation is referring in this case to a more niche market or differentiated marketing, it is simply a product which is marketing to a distinct target market. that is the product is marketed to a specific segment of the total market and thus it is more easily tailored to satisfy the needs and wants of the target market. This has a key advantage to satisfy the customers but has the disadvantage of a smaller market and hence less opportunities. An example would be for computers, computers which we're sold in the earlier days were standard and sold to the entire market with the exact specifications, computers today sold by certain vendors are sold with customized specifications. Btw, i ain't in the business field, happen to be a nanotech student studyin for a material management test
Difference between skimming pricing and penetration pricing?
skimming pricing is for new or innovative product, the price at the begining is high and customers are not price sensitive. penetration pricing set a low price at the begining to gain a mass market, and the price will rise later. The customers are price sensitive.
Difference between mass production and flow production?
Mass production for companies: such as chipsets, lcd panels, spare parts Flow production for end users: such as mobile phones, tv's.
Is coca-cola mass market or niche market?
I would have to say mass market due to the overall market reach and exposure. While the market reach may be extensive however, their commercials can be directed towards a niche at times. The majority of their marketing though is mass.
Explain types of marketing?
What defines the members of a niche market is not the market size, but some unique characteristic shared by all members of that niche market. Marketers then use that to inform decision-making about marketing strategy and develop tactics to understand the consumer needs of that group then create marketing plans to target that niche group. Niche marketing is the resulting tactic of implementing marketing strategies specifically for targeting a niche market segment, often by capitalizing on the presence of a unique characteristic of that market. For example, the market for people aged over 55 is one example of a 'niche market'. Similarly the African-American market is a 'niche' market, even though it is a large group of consumers. The gay market is another niche market group of millions of consumers around the world. So-called 'grey' marketing, African- American marketing and gay marketing are examples of the resulting marketing strategies that result from defining segments by way of niche market approaches. Niche marketing has been shown to be a very effective means for mass market brands to seek to better position their products and services to appeal to niche market consumers.
What is the difference between Aston's mass spectrograph and Dempster's mass spectrometer?
what is difference between mass spectrograph and mass spectrum
What is the difference between inertia and mass?
The difference between inertia and mass is that inertia is the resistance to move. And mass is the amount of matter that something is made of.
What is the difference between mass and capacity?
I do not know the answer.The difference between mass and capacity is that capacity is how much something can hold and mass is the weight of an object.
What is the difference between rest mass and effective mass of electron?
mass
What is the difference between a target market and a mass market?
While advertising to the masses does get the message across to many people, it does not focus on who your buyers are and where they are. It's like the difference between shadow boxing vs live boxing. So know your customers and focus on their similarities: how they came to your business, what they do for a living, and what types of people use your products or services.
What is a major significant difference between the sun and Jupiter?
The difference in mass
What are the types of tour?
mass market specialist (aka niche market) activity and special interests independent1. independent tour operator 2. Travel agency 3. In house operators 4. Travel clubs and Incentive houses
Is Apple inc mass or niche?
Apple Inc. sells to a mass market. It dominates the mp3 market with it's iPods, It's iPhone has gained a sizable portion of the phone market in the short while it has been produced, and it's very profitable computer lines achieve sales figures far in excess of many other computer manufacturers.
What is the difference between gross mass net mass?
you bad person you bad person
What are the types of tour operator?
mass market specialist (aka niche market) activity and special interests independent1. independent tour operator 2. Travel agency 3. In house operators 4. Travel clubs and Incentive houses
