What defines the members of a niche market is not the market size, but some unique characteristic shared by all members of that niche market. Marketers then use that to inform decision-making about marketing strategy and develop tactics to understand the consumer needs of that group then create marketing plans to target that niche group. Niche marketing is the resulting tactic of implementing marketing strategies specifically for targeting a niche market segment, often by capitalizing on the presence of a unique characteristic of that market. For example, the market for people aged over 55 is one example of a 'niche market'. Similarly the African-American market is a 'niche' market, even though it is a large group of consumers. The gay market is another niche market group of millions of consumers around the world. So-called 'grey' marketing, African- American marketing and gay marketing are examples of the resulting marketing strategies that result from defining segments by way of niche market approaches. Niche marketing has been shown to be a very effective means for mass market brands to seek to better position their products and services to appeal to niche market consumers.
benefits of marketing information systems
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
the study of marketing which analyses the emergence of marketing structure
internal marketing interactive marketing service quality
explain the functions of marketing information system?
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
Traditional marketing, door to door marketing
what are the types of importance of retail marketing?
Marketing is when a business promotes and sells products or services.There are several different types of marketing, so please visit the related Wikipedia link, listed below:
1. Product Competitors 2. Brand Competitiors 3. Price Competitors 4. Generic Competitors
explain the types of germination
process of test marketing with the help of an example
explain the importance of consumer behaviour in marketing view?
give the types of literature and explain.?
explain the types of tranmission in details?
1. Person Marketing 2. Place Marketing 3. Cause Marketing 4. Event Marketing 5. Organization Marketing
Discuss the environments in which marketing has to be operated. (20) Discuss the environments in which marketing has to be operated. (20)
Explain the significance of letter of credit in international marketing?
Direct marketing,tele marketing,promotion.
This Concept relates to the issue of dividing the marketing budget optimally over the elements of marketing mix
what is marketing and explain interface with other functional areas
everyone who is related to yhe business is involved in marketing planning
b)explain all the major types of documentation?
types of marketing information system